Yelp Reviews

Yelp.com offers a platform where users can find cost estimates for a variety of services, from auto repair to HVAC. These estimates are aggregated from quotes provided by businesses and interactions from millions of consumers. For businesses, Yelp provides advertising options with costs varying based on cost-per-click (CPC), which can range from as low as $0.30 to over $50 per click depending on the niche. An average monthly advertising cost on Yelp, utilizing its full features, is approximately $899. Additionally, Yelp's stock price fluctuates in the market, with a recorded range between $26.53 and $48.99..

Yelp.com is renowned for its user-generated reviews and ratings of local businesses, particularly in categories such as restaurants, shopping, nightlife, active life, beauty & spas, and automotive. The platform also offers reservation services, Yelp Deals for discounts, and the Elite Squad program which recognizes active community contributors. Additionally, Yelp has introduced AI-powered business summaries to enhance discovery and Request a Quote features to connect consumers with service professionals efficiently.

Yelp employs various algorithms to scrutinize reviews, focusing on factors such as the relevance of the review, the history of the user's reviews, and the trustworthiness of the user's contributions. These algorithms help in distinguishing legitimate feedback from false reviews. Reviews that appear untrustworthy, fake, or excessively ranting are filtered out. Approximately 75% of reviews are deemed as "recommended" and are considered high quality, reflecting genuine experiences from real people. Reviews marked as "Not Recommended" still appear on the listing but do not affect the business's overall rating. These measures ensure that the reviews presented are reliable and useful for users seeking honest feedback about businesses.

Yelp offers a suite of features and tools for businesses to enhance their online presence and connect with customers. Businesses can manage their business page for free, which includes updating information like hours and phone number, adding photos, and responding to reviews. The platform also provides Yelp Ads, which allows businesses to appear prominently in search results and on competitors' pages, targeting customers by location and keyword. Additionally, Yelp has introduced AI-powered business summaries and a revamped visual experience across the home feed and search, making it easier for users to discover and connect with local businesses. Other tools include the ability to offer Yelp Deals and Gift Certificates to monetize the account, as well as features that allow customers to get quotes, make appointments, or ask questions directly from the business page. These tools are designed to help businesses stand out to the community, engage with customers, and track the performance of their Yelp page..

Yes, there is a mobile app for Yelp available on both Android and iOS platforms. The app allows users to search for local businesses, read and post reviews, make reservations, order food for delivery or pickup, and access a variety of other features such as finding deals and booking appointments for services. It's designed to be a comprehensive tool for discovering and interacting with local businesses while on-the-go.